How to use ideogram.ai: the new ai image generator with rendered text

High quality AI image generation with text is here from Ideogram AI… is Midjourney dead? Read on to find out. In 2023, there have been a whole bunch of new AI image generation tools that have rapidly advanced capabilities to create insane graphic visuals and even photorealistic images in just seconds. They’re already changing the way that hobbyists and companies alike are thinking about content and creative.But one big flaw has become apparent with platforms like Midjourney [...]

Sep 3, 2023 - 18:00
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How to use ideogram.ai: the new ai image generator with rendered text
High quality AI image generation with text is here from Ideogram AI… is Midjourney dead? Read on to find out.
In 2023, there have been a whole bunch of new AI image generation tools that have rapidly advanced capabilities to create insane graphic visuals and even photorealistic images in just seconds. They’re already changing the way that hobbyists and companies alike are thinking about content and creative.

But one big flaw has become apparent with platforms like Midjourney and Stable Diffusion:

They can’t generate coherent text:
Picture
Midjourney thought this was what I wanted when I prompted it to “delete” part of an image with their new inpainting feature.
There’s a new player in town though, and if you’re interested in AI applications in creative fields, particularly ones that require text in the image, you’ll want to pay attention to Ideogram AI.

Ideogram AI was launched on August 22, 2023, with a mission to democratize creative expression through advanced AI tools. The company is spearheaded by a team of AI experts who have led significant projects at institutions like Google Brain, UC Berkeley, and the University of Toronto.

With an initial seed funding of $16.5 million from leading venture firms like a16z and Index Ventures, Ideogram AI is well-positioned to make a substantial impact.

​Capabilities of Ideogram.ai

This newly launched platform is setting the bar in the realm of text rendering in AI generated images, and here’s why it should be on your radar.

Text Rendering

As I’ve mentioned a few times now, arguably the most compelling feature of Ideogram AI is its text-to-image rendering feature. This solves a significant limitation in existing generative AI tools, opening up new avenues in design and typography.
One of my side projects is a visual art and video company called “Sawtooth Visuals.” This was my first try at rendering a cinematic, photorealistic mountainscape with the business name on it.

After many, many failed attempts at trying to get Midjourney to generate readable text, this is insane.

Style Diversity

The platform supports a wide array of style tags, ranging from Typography, Cinematic, and Poster, all the way to more specialized tags like Anime.
This feature allows for a high degree of customization, enabling users to produce content that aligns with their specific creative objectives.

Community Engagement

Within just one week of its launch, Ideogram AI has attracted over 90,000 users who have generated more than 3 million images. This indicates not just the tool’s utility, but its ability to foster a community of creative individuals.

I also love the interface — you can see what everyone else is generating and steal (ahem… I meant learn from) their prompts. You can also search by trending prompts, people you follow, and top prompts to get inspiration and learn the platform better.
It’s kind of like social media meets AI image generation — and I personally like it more than the Midjourney Discord server.

The Talent Behind Ideogram.ai

Ideogram AI’s engineering team has been at the forefront of generative AI technology, contributing to the development of advanced models like Denoising Diffusion Models and Google’s text-to-image system.
Ideogram.ai organizational chart with engineering team
Image from Ideogram.ai
I don’t know about you, but seeing a published list of the brains behind the platform, with the likes of Google Brain and UC Berkeley alums on the engineering team, is a huge green flag.

Not only has ideogram already started raising pretty impressive funds from Silicon Valley, the talent roster at the org also appears to be impressive — definite signals of a contender in the space to watch out for.

Is Midjourney Actually Dead?

Hard to say — but almost certainly not. Midjourney is an astounding platform with some insane features. To date, they haven’t been able to tackle the challenge of coherent text rendering, but if they do, they’re pretty far ahead in terms of daily active users.

First (or at least very early) to market is a huge advantage in the tech world. That said, there’s certainly going to be some big competition in the space moving forward, which is great for current users. More options, with more developed features, means more creative possibility. Ideogram has made a big splash so far, and I’m excited to see where they can take it in the months ahead.

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