Perplexity’s Retreat From Ads Signals a Bigger Strategic Shift

The AI search startup once predicted advertising would be a massive business. Now it's betting on a smaller, more valuable audience.

Feb 19, 2026 - 15:00
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Perplexity’s Retreat From Ads Signals a Bigger Strategic Shift
The AI search startup once predicted advertising would be a massive business. Now it's betting on a smaller, more valuable audience.