Custom Lead Magnet via Make

Make a personalized lead magnet for your site, converting potential signups into happy warm leads.

Aug 31, 2025 - 14:00
 3
Custom Lead Magnet via Make
Custom Lead Magnet via Make

A lead magnet is a sales and marketing term for generating leads. What this automation does is pulls in sign ups and generates a personalized coaching file that can be sent to prospects who sign up automatically.

For example, you are a coaching boutique helping people out with their fitness goals. A signup comes in through your site, where you are giving away a free coaching guide based on a couple of their goals, to get them started and to keep the lead warm.

The lead fills in their age, weight, and fitness goals. It gets sent to an AI to generate a personalized workout plan, and then sends an email with a "Hey, based on what you're looking for, start off with these steps..."

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Who It's For: Professionals interested in creating magnets to pull in leads from their site.

What makes it so great is that you can generate high-quality magnets that are personalized for your target audience. You no longer need to put together a downloadable book to draw potential leads to your services.

Tools & Requirements:

  • Tools: Make.com, ChatGPT, Gmail, Tally
  • Time & Skill Level: Setup time is around 15 min; recommended for users with basic automation experience.
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Tally, Typeform, Google Forms, etc all can work. For this example, we use Tally but feel free to use the tool within your stack
Custom Lead Magnet via Make
For this example, we'll be using this sample form

Step 1 - Create a New Scenario

Log into your Make account and click on "+ Create a new scenario"

Custom Lead Magnet via Make